Within
Bottom line, Big Name Brands want to be more than just friends. They long for a long-term relationship.
Companies of all kinds, yearn to earn our trust, respect and savings.
Entities line up, seeking engagement
Desiring us
Desiring their
Half off bundled benefits.
Let’s go out, exclusively, 'till death do us part. (Some restrictions apply.)
Vow now, to keep checking out our package.
Hey Now!
“Oh, Hey.”
With so many helpers trying to win us over, one move brands use to catch our eye, is to take the name of what they do, and intentionally missspell it. This can help a collective break free from prescribed formulas, while embodying a purposeful wish. (1)
In the early 1900’s Kimberly-Clark did just that, setting up an ex with their misspelling of Clean. (2)
“Thank goodness for Kleenex tissue.” (3)
Speaking of gratitude for thin veils, thank goodness for my grandparent’s farm.
Every day was a heyday thanks to their hayloft.
Hey Oh!
“Oh, hey.”
Surely, I was in heaven, and I was unaware.
We’d come back into that farm house, out of breath, as dusty as can be; and like clockwork, my grandma Eunice would utter
Oh for heaven’s sake. Also in her rotation:
Oh my stars
Oh my goodness
Honestly and
Good gravy.
(Good gravy was her go-to).
“Oh my word … your relatives kept a cow in this house?”
(If your barn isn’t finished and you get an early October snowstorm, you do what you gotta do.) (6)
Heavens to Bessy.
The evolution of language is fascinating. In exploring the etymology of “goodness,” you will find it linked to “godnes,” implying a “kindliness” to trust in. (7) The word “good” as a noun, arrives from an Old English “god” (with a long “o”), referencing “that which is good … a gift.” (8)
How long O Lord?
How long? Oh, Lord.
The word “good” as an adj arrives from an Old English “gōd,” standing for that which is excellent, valuable, desirable, favorable, beneficial, full, and complete.” (10)
Oh my. That’s a mouthful.
If you’re like me, words and phrases fly out of your mouth on autopilot, buckled to barely passed vocab tests you crammed for.
Those were the days
Which made
Up
So much of our mind.
A care taker looks your way, asking you, in front of your class, to define the meaning of “ness.”
You regurgitate a memorized line: “A word-forming element denoting action, quality or state.” (12)
Very good.
In all seriousness, when is the last time you thought about your ness?
Goodness, gracious.
Who knew I was pumping out 10% bitterness, 5% sadness, and 5% happiness
Within
My 70% usefulness?
“We did.”
Oh. Good God
What else is surfacing?
Oh, to “promise to one another active sincerity, which strives to see truth clearly, and which never fears to declare what it sees.” (14)
Here’s a ritual to practice, entitled: “Hi Ness.”
Try saying hi to your ness, all throughout the day
Untangling the mess throughout the way
Multiple percentages are at play
Under your surface
Within.
Unlock
Your ness. Dive
In deep. Wrestle over under
Sorting it out, reprioritizing as needed.
Favor a favorite, like kindliness. Love kindliness
Taking yourself at your word. The world awaits your “Hi Ness.”
Who do you think you are?
Oh my gōd.
An o line.
An off season.
Hope
Within.
Play by play, we grace poor sports with offensive and defensive commentary.
“Top Shelf!”
(Hot mic.)
“Oh no.”
We call it like (we think) it is, meaning what we say,
While others try to catch on
Following after
A tone that tells
On us.
Be good for goodness sake.
“For the sake of goodness?”
Oh for Christ’s sake.
“Nope. Have you not heard? Christ got traded for Pete.”
WHAT?! There goes the season! Oh, for Pete’s “account, interest, cause, benefit, and purpose.” (15)
Oh for Pete’s reputation, name, brand, contract-extension, and way.
“Let it Out.” (16)
“Words are not the things they stand for, but devices by means of which we are enabled to think about things.” (17)
Think “shortand;” a stand in that stands for “something much bigger,” wrapped by “a collection of letters that will be pronounced, abbreviated, translated and mispronounced.” (18)
Think “terms of endearment,” and that nickname you earned, fair and square, that breaks if you take it literally.
“Honey, please.”
The words we use to think and share are like mascots, a “quick get” with more than one face, serving as symbolic representatives, referencing a spirit
Within
A team of characters.
“The hint speaks to the heart.” (19)
Forgive us this day our words
as we forgive others, as well their words
Acting as if … that set character or character set were
Us.
Thata way.
(That is to say
Play in a
Way that’s rich.)
In other
Words, humbly
Be
Useful, genuine and kind. (20)
Goodness.
Words are strange. Think about how often they get used, and how they don’t talk back, even when we misuse them. Think about how they just sit there and take on our assumptions, bearing our agendas, goals, plans, points and fears.
Take the phrase “my God,” for example, which, for some religious gatherers, seems to be an acceptable, and even, prayer-like phrase, until that is, you put an “oh,” in front of it.
Oh my God!
“Oh my gosh, Pete. What has gotten into you? Watch your mouth.”
I did. I watched yours too. What exactly do you mean by, oh, my “distortion of Lord,” or oh, my “minced oath,” offering up an “altered” “appeal?” (21)
“Get behind me.”
Excuse me?
“I need to know you’ve got my back.”
“You and me
Always between the lines.” (22)
In one of humanity’s dustiest books, the meaning of “oh” can be seen
Within
The phrase “Lo and behold,” an expression conveying:
- Looking
- Seeing
- Observing
- Regarding and
- Holding in view. (23)
Hey Lo.
“Green Light.” (25)
Go teem. (26)
In light of
The restlessness
Within
The hopelessness of untended to bitterness, and how that state leads to loneliness and all kinds of illness
Let
Us
Prepare more room for stillness in order to
Cultivate consciousness, sorting out our purpose in light of our likeness; that hunger for greatness
Within.
These are the days.
“We must choose what kind of people we want to be for the sake of all of us.” (27)
Sounds good.
Sounds promising.
Oh the “audacity of hope.” (28)
Here’s to the usefulness of good-looking visions, leveraging the “common fund” of common sense our wellness is depending on. (29)
Here’s to life “schooling” our will. (30)
Here’s to the way “experience fashions reason, and reason fashions experience” (31)
Leading us forward
To “live for an ideal” (32)
We
keep
getting to
know.
Dawn
Rising
Deep
Like us
A tail spin
Spinning a tale
Written in hindsight, symbolizing insight
Within.
Differentiate, discern, determine and draw
Good more good
Disrupting my ongoing unconscious states.
Like us.
Eyes open.
Spells broken.
Strong and courageous
Eve
Consider “our ability to synthesize and integrate diverse inputs, ideas and viewpoints,” and ask yourself: (33)
Is knowing growing good?
How do you know? If it is good, then
How portable should our drive be?
How long should our tools be?
What words should we prioritize and pack in our ness?
“Is it possible that we are evolving towards a more natural, more beautiful and more human future?” (34)
What to say?
What to pray?
“Let your life be your asking.” (35)
(1) - etymonline.com/search?q=spell 040723
(2) - kleenex.com/en-us/faq. How did KleenexR Tissue get its name? 011220.
(3) - sloganlist.com/business-slogans/Kleenex-Slogans.html 011220.
(4) - 1980. Grandpa Eldon watching me water a tree. Pennock, MN.
(5) - Tissue. 040923.
(6) Holmberg, Eunice. Holmgren, Kermit. Holmgren History. Minneapolis, Atlantic Press. P. 14, 53, 1980.
(7) - etymonline.com/search?q=goodness. 011220.
(8) - etymonline.com/search?q=good. 011220.
(9) – long o. 040923
(10) - etymonline.com/search?q=good. 011220.
(11) – ō. 040923
(12) - etymonline.com/word/-ness. 011220.
(13) – %. 040923
(14) - James, Williams. The Varieties of Religious Experience. 1902. Reprint. New York. Penguin Books. 1985. Print. P 273.
(15) - dictionary.com/browse/sake 010822
(16) - sloganlist.com/business-slogans/Kleenex-Slogans.html 011220.
(17) - Huxley, Aldous. The Divine Within – Selected Writing on Enlightenment. New York, Harper Collins, 1992. P. 146
(18) - Tuama, Padraig O. In The Shelter – Finding a home in the world. Great Britain, Hodder & Stoughton. 2016. P. 18.
(19) - Rollins, Peter. How (Not) to Speak of God. Brewer, Paraclete Press. 2006. P. 39
(20) - dictionary.com/browse/good 040223.
(21) - Gosh: Minced oath, 1757, altered pronunciation of God. etymonline.com/search?q=gosh
(22) - Bareilles, Sara. Between the Lines – Little voice. Epic. 2007.
(23) - biblehub.com/hebrew/strongs_2005.htm.
(24) – Line. 040923.
(25) - McConaughey, Matthew. Greenlights. Audible. 2020 Random House Audio.
(26) – Teem: Bring forth, produce, abound. dictionary.com/browse/teem 040223.
(27) - Curtis, Kaitlin B. Native. Identity, Belonging, and Rediscovering God. Grand Rapids, Brazos Press, 2020. P. 24.
(28) - Obama, Barack. The Audacity of Hope: Thoughts on Reclaiming the American Dream. Audible, 2006.
(29) - Bruner, Jerome. Making Stories. New York. Farrar, Straus and Giroux. 2002. P. 16.
(30) - Neumann, Erich. The Origins and History of Consciousness. 1949. Reprint. Princeton, Princeton University Press. 1995. P.143.
(31) - Piaget, Jean. Bloomsbury Library of Thought. Richard Kohler. New York, Bloomsbury Academic, 2014. P. 87 (Piaget 1927: 337).
(32) - Heschel, Abraham Joshua. Man is Not Alone – A Philosophy of Religion. Farrar, Straus and Giroux, New York. 1951. P. 293
(33) - Ho, Adrian. human3. December 13th, 2022. https://mirror.xyz/adrianho.eth/Qoy9yKR1JuHZZ7b3QL1Y0jbtM5OAO28-6r1ZINXYoRU 040223.
(34) – Ibid.
(35) - Kyle, Ben. Conversation. NE Minneapolis, MN. 120619
020 Within | 041523 | Jeff Holmberg